Alfa-Beta Vassilopoulos S.A. - Super Markets
Member of Delhaize Group
81, Spaton Avenue, GR-153 44 Gerakas, Athens, Greece
AB Vassilopoulos, implementing Gerasimos Vassilopoulos’ vision of offer, actively realizes integrated Corporate Responsibility programs, aiming at supporting the local societies in which it operates, through the “ABc of Love”.
With dedication and creativity, AB Vassilopoulos' people design and implement initiatives for people in need, children care, the environment, product safety and local producers overall Greece. Traditionally, the company implements innovative nutrition programs, while at the same time it sensitizes, educates and informs people about important issues for the society.
To that end, the company implements the "Trofima Agapis” (Love Food) program, since 2013 offering food items and essentials close to their expiration date but absolutely safe for consumption through the “Food Bank” and “Boroume”, to thousands of households in need. At the same time the company actively participates in the Prolepsis` Institute program DIA-trofi, offering a healthy daily meal to thousands of students across Greece, all year round.
Recently, in the context of educating the younger generation on environmental and recycling issues, AB Vassilopoulos has introduced to the public a global, groundbreaking innovation: the “Center of Environmental Education and Recycling”, a double deck bus that travels all over the country, conveying the message of Recycling.